Top Tools Apps Performance on Android in New Zealand: Q2 2025

In the second quarter of 2025, the performance of top tools apps on the Android platform in New Zealand showed varied trends in terms of downloads, revenue, and active users. These insights are courtesy of Sensor Tower, where more detailed analytics can be found.

NordVPN – fast VPN for privacy from Nord Security had a notable performance with weekly revenue peaking at $3.8K towards the end of May. The app saw stable weekly downloads, hovering around 900 to 1K, while weekly active users declined from 12.7K at the start of April to 7.8K by the end of June.

AVG AntiVirus & Security showed a steady increase in weekly revenue, reaching $2.1K by the last week of May. Downloads fluctuated throughout the quarter, peaking at 1.3K in late May, with weekly active users remaining relatively stable, ending the quarter at approximately 2.8K.

Norton360 Antivirus & Security experienced consistent growth in weekly revenue, culminating in $1.8K at the end of June. Download trends were more volatile, peaking at 1.1K in late April, while active users grew steadily, reaching 5.2K by the end of the quarter.

ExpressVPN: Fast & Secure VPN had a revenue peak of $1.4K in late June. The app saw a downward trend in downloads, starting at 433 and dropping to 225 by the end of the quarter. Active users also decreased, from 1.5K in March to 1.1K in June.

Surfshark: Secure VPN service showed a positive revenue trend, peaking at $1.3K at both the beginning and end of June. Downloads remained steady, with slight fluctuations around 600, and active users increased slightly, ending the quarter at 3.7K.

These performance insights highlight the dynamic trends within the tools apps category on Android in New Zealand, reflecting shifts in user engagement and monetization strategies.